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13 Related Articles for marketing
   
 

04/04/2013

Is an End to Illegal Robocalls in Sight?

Telemarketers are prohibited by law from calling consumers on the Do Not Call Registry. They also are forbidden to call cell phones. This has not stopped them.

02/01/2013

Wave of Telemarketing Scams Target Seniors

Seniors nationwide are reporting pushy, suspicious telemarketing calls from businesses going by the names "Senior Emergency Care," "Senior Safety Alert" or "Senior Safe Alert." Follow our advice to tell a legitimate sales call from a telemarketing scam.

02/23/2012

BBB Welcomes White House Recognition of Self-Regulation in Protecting Consumer Online Privacy

The Obama Administration recognized the importance of industry self-regulation in providing consumers with privacy protections. CBBB's Online Interest-Based Advertising Accountability Program has been at the center of such self-regulatory efforts.

10/08/2010

Clues That Green Marketing Might Be Green Washing

“Green marketing” is booming. All kinds of products are labeled or advertised with claims that the products are environmentally friendly. But which claims are truthful?

07/22/2010

Your Cell Number is not Going Public

Have you gotten a forwarded email that says all cell phone numbers are going to go public and you will be spammed by unwanted sales calls? Actually, it’s not going to happen.

02/23/2010

UPDATED: Questionable Letters Promising Free Airline Tickets Circulating in Southern Arizona Now Using Multiple Company Names

Better Business Bureau of Southern Arizona is alerting consumers to Patterson Bell, Sutton Perry, Swanson Carr, Richardson Blake and Hoffman Sims, self proclaimed “Awards Redemption” agencies mailing letters to local consumers.

01/01/2004

FTC - Complying with the Telemarketing Sales Rule

The Federal Trade Commission (FTC) issued the amended Telemarketing Sales Rule (TSR) on January 29, 2003. Like the original TSR issued in 1995, the amended Rule gives effect to the Telemarketing and Consumer Fraud and Abuse Prevention Act. This legislation gives the FTC and state attorneys general law enforcement tools to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, and help consumers tell the difference between fraudulent and legitimate telemarketing.

05/01/2003

FTC - RAISING FUNDS? What You Should Know About Hiring a Professional

If your nonprofit organization is planning a fund-raising campaign, you may be considering hiring a professional to do the work. Professional fund-raisers conduct campaigns for a fee; often, it's a percentage of the money they collect.

03/01/2003

FTC - Calling All Telemarketers: Amendments to the FTC's Telemarketing Sales Rule

The Federal Trade Commission (FTC) has amended the Telemarketing Sales Rule (TSR) to give consumers a choice about whether they want to receive most telemarketing calls. Consumers soon will be able to put their phone numbers on a national "do not call" registry. It will be illegal for most telemarketers or sellers to call a number listed on the registry.

10/01/2001

FTC - Ditch the Pitch: Hanging Up on Telephone Hucksters

It's like clockwork. You sit down to dinner and the phone rings. You answer it. The caller is trying to sell you something or tell you that you've won a fabulous prize. If you're tempted by the offer, get the facts. You may be in for a fraud.

09/01/2000

FTC - Advertising and Marketing on the Internet: Rules of the Road

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

03/01/2000

FTC - Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions

Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law.

10/01/1999

FTC - Environmental Marketing Claims

Green claims can be found in many advertisements and labels today. They're the marketing response to consumers' increasing interest in protecting the environment.


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